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Wednesday, 30 May 2018

GDPR is Here

The GDPR has finally become active with all the implications that are contained within it, and not forgetting the penalty fines that can be levied.

Are the requirements of GDPR understood by all those to whom it applies? Sadly no.

We have been plagued by companies asking for informed consent to communicate with my company; totally unaware that business to business does not need this informed consent but relies on a legitimate need to communicate between companies.

Something like 20 emails each day have been received, we have not responded to the majority and it will be interesting to see if we continue to receive communication from

While we can understand that companies are getting consent, just in case, it is having a detrimental impact in the internet handling so many unnecessary emails and responses.

The lack of proper information has resulted in misinformation and confusion. This has been compounded by organisations offering courses and seminars on GDPR which are inaccurate and very misleading.

We have heard that advice on emails have missed the point; if you send an email to Chris@quality-matters.com, they say that is covered under GDPR. Wrong, the communications is to Quality Matters and this is through Chris -- Business to Business.

However, if the email is to Chris’s private email e.g. Chris80 @bt.com then this is a private communication and the sender should gain informed consent to send it. Let us hope that things will become clearer as time progresses, as it is a mess at the moment.

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